En cuanto al marketing de guerra , para ser diferentes se debe utilizar una idea diferenciadora. El problema es decidir. A veces se prefiere que otros decidan. Las empresas tienen tantas alternativas que cualquier error de una empresa se paga caro. Si se pasan por alto los cambios del mercado la idea diferenciadora puede perder importancia. Como decide la gente: se han encontrado 4 funciones que influyen en las decisiones.
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Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time "Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace.
In this environment, distinctive product attributes are quickly copied by competitors, perceived by consumers to be minimal, or both. Differentiate or Die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that your competitors can do as well.
Praise for Differentiate or Die "Another great book by the king of positioning! In Silicon Valley, attributes like that can make the difference between having lunch and being lunch. A must read for anyone looking to win in an unforgiving competitive marketplace.
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